About MeasurEZ Co.

The MeasurEZ Journey: From Steel to Standard

In the precision-centric steel industry of Denver, the inception of MeasurEZ marked the dawn of the first startup dedicated to innovating the 200-year-old, unchanged tape measure.

For years, the steel industry faced a common dilemma: measuring tasks typically required two people.

What if the tape measure could be redesigned for efficient use by just one person?

This groundbreaking idea was the catalyst for MeasurEZ's creation.

By boosting productivity and slashing operational costs, we're addressing a genuine issue. However, the next hurdle looms:

Going to Market

Our vision is for MeasurEZ to become a staple in every handyman's toolkit worldwide. Achieving this goal is the question.

Admittedly, as a small startup, navigating this journey presents its set of obstacles.

From gaining visibility (seemingly straightforward, yet complex) to earning a spot on Home Depot's shelves, the path is fraught with challenges.

Being a single SKU company (offering only one product line) doesn't typically appeal to retailers, so creativity and flexibility are our keys to success.

Interested in our journey? Follow us on Instagram and keep an eye out for upcoming blog posts on our website!